Lobbster / Montsand

Lobbster is a pioneer fashion brand that leads the fashion design trends in Vietnam.

Montsand, emerging from its former identity as Lobbster, is a vanguard in Vietnam’s fashion scene, renowned for its sophisticated designs. This rebranding from Lobbster to Montsand is more than a mere change of name. It symbolizes a significant evolution in their journey, underpinned by a commitment to embed personal values and emotions into their unique fashion expression.

Montsand’s philosophy is centered around the belief that fashion should reflect the varied experiences of a woman’s life. Their designs are a celebration of every woman’s journey, capturing the essence of her moments of tranquility, sentimentality, and elegance. The brand goes beyond just a label; it’s a tribute to the diverse beauty of women, accompanying them in their continuous self-discovery.

The essence of Montsand lies in their meticulously crafted garments that are not just clothes but narratives of empowerment. These creations blend romantic elegance with practical reality, enhancing the inner strength and innate beauty of the modern woman.